Brunching is the best! That’s our mantra here at EGO. It’s quite literally the very best weekend activity known to (wo)man. While the act of ‘brunching’ became popularised in the US in the late 1930s, its origins are actually British.…
You’ve only gone and smashed it and snagged a place at Uni. Props to you, babe! Top work. You studied hard, you sweated the small stuff, you handed in those dreaded essays and now you need to prep for the…
It’s the time of year when we look to holidays, revelry, white parties, Balearic sunsets and dipping our toes into dreamy aqua waters. Ibiza is a perennial favourite for a very good reason. The ‘white island’ – so named by…
This summer the Mediterranean is the place to be. It’s just a quick flight to destination ‘med’ but there’s a lot to plan if your outfits are going to be on point allowing you to shimmy your way through multiple…
So it’s time to get your groove on and head to a rave, babe. Electronic music styles come and go as do the wardrobe pieces that will get the party started but here at EGO we love a rave and…
Out of all of the recent TikTok fashion trends that have captured everyone’s attention, we think this one has to be one of the most fun and audacious. The mob wife aesthetic channels the glamorous, chic and powerful looks of…
If your screen time is longer than a working day and you spend hours spiralling on Tik-Tok like we do, you’re bound to have come across the old money aesthetic. Just like all Tik-Tok trends, we’re obsessed and have a…
The airport look has come a long way since your mum used to head off on the annual holiday dressed to the nines, brandishing a branded BA flight bag, her newly minted perm in all its glory, and wearing a…
St Patrick’s Day celebrations and the opportunity to ‘get your green on’ have just got bigger and bigger over recent years. It was originally only celebrated in Ireland with religious services and feasts in honour of St. Patrick, one of…
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